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ScoScoop | March 24, 2017

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Faculty News

Making a Career in Community Journalism

March 20, 2017 |

Originally Published: PCLI.org

The following is a piece about a recent PCLI discussion panel about community journalism written by PCLI board member and Long Island Herald executive editor Scott Brinton … 

The March 15 panel discussion sponsored by the Press … Read More

Prof. Kristal Zook: Oscar Nominee Ava DuVernay

March 8, 2017 |

Kristal Brent Zook, a journalist and professor in the Lawrence Herbert School of Communication, has written the March 2017 cover story for Essence magazine about director and screenwriter Ava DuVernay, whose documentary feature, 13th, is nominated for an Academy Award … Read More

Prof Kara Alaimo – PRSA Southeast Conference Keynote

February 9, 2017 |

PRSA Southeast District Conference Kara Alaimo, Ph.D., author, “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication”

Friday Keynote: “How Businesses Should Prepare for the Post 2016 Election Era” Kara Alaimo, Assistant Professor … Read More

Professor Hill – Stanley Kubrick Q&A

February 9, 2017 |

Originally Published: News.Hofstra.edu

Rodney Hill, PhD, assistant professor of film studies in the Lawrence Herbert School of Communication, will host a Q&A with the director of a new documentary about filmmaker Stanley Kubrick’s driver and personal assistant of 30 years … Read More

Promotion and Communication, Italian Style

February 9, 2017 |

The Public Relations and Marketing students in Professor Ellen Frisina’s class, Promotion and Communication, Italian Style, documented their experiences during the Hofstra in Venice program over the January 2017 session. https://hofstrainvenice2017.tumblr.com/

 

Read More

Media and the Inauguration with Prof Peyronnin

February 9, 2017 |

Associate Professor of Journalism, Media Studies, and Public Relations Joe Peyronnin talks predictions and advice for media coverage of the 2017 presidential inauguration.

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Let’s Get Social

February 9, 2017 |

Originally Published: News.Hofstra.edu

Social media and technology have shaped the world dramatically over the past few years: how we work, how we socialize, how we advocate, and how we understand the world around us. The Hofstra Cultural Center, in collaboration with Hofstra’s MA … Read More

Public Relations Nation

October 28, 2016 |

Professor Jeffrey Morosoff’s blog has been redesigned!

Visit www.publicrelationsnation.com for all things PR, including Professor Morosoff’s weekly “350 words or less” posts, as well as career and internship resources.

To subscribe to Professor Morosoff’s blog, enter your email address … Read More

Professor Morosoff: PR’s place in the world of communication

October 17, 2016 |

Real PRogress

Originally Published: Public Relations Nation

Public relations has always played its part in the marketing mix, even if it was added to plans late and rarely recognized like other disciplines. But the emergence of skippable, blockable, opt-out-able advertising, … Read More

Professor Alaimo: PR and the gender gap

October 17, 2016 |

Holding women back in PR limits agencies’ effectiveness, creativity By Kara Alaimo | Posted: October 17, 2016 This article first appeared on PR Daily in October, 2015.

The gender gap is affecting the public relations industry.

On Wednesday, the MSLGGroup—the world’s … Read More