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ScoScoop | August 22, 2017

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Faculty News

Professor Morosoff: PR’s place in the world of communication

October 17, 2016 |

Real PRogress

Originally Published: Public Relations Nation

Public relations has always played its part in the marketing mix, even if it was added to plans late and rarely recognized like other disciplines. But the emergence of skippable, blockable, opt-out-able advertising, … Read More

Professor Alaimo: PR and the gender gap

October 17, 2016 |

Holding women back in PR limits agencies’ effectiveness, creativity By Kara Alaimo | Posted: October 17, 2016 This article first appeared on PR Daily in October, 2015.

The gender gap is affecting the public relations industry.

On Wednesday, the MSLGGroup—the world’s … Read More

Hofstra in Cuba

October 5, 2016 |

The Hofstra in Cuba study abroad program offers an academically rich experience that is sure to result in new understandings and enduring insights … as well as cherished memories! Two Hofstra faculty members — an international communications specialist, researcher … Read More

Prof Rodney Hill on Stanley Kubrick

October 5, 2016 |

Rodney Hill, PhD, assistant professor of film studies in the Lawrence Herbert School of Communication, discussed famed filmmaker Stanley Kubrick’s observations about man and technology during a panel discussion at the Contemporary Jewish Museum in San Francisco on Thursday, August … Read More

Prof Victoria Semple: Brand Responsibility Perspectives

October 5, 2016 |

Brand Responsibility Perspectives: When Athletes Protest, Endorsers Should Listen On Deadline September 29, 2016 Originally Published: Bulldog Reporter

When Colin Kaepernick, quarterback of the San Francisco 49ers decided to kneel down during the national anthem, in protest of policing … Read More

Pitch, Tweet, or Engage on the Street

August 23, 2016 |

Special offer for alumni and students on Professor Kara Alaimo’s book, Pitch, Tweet, or Engage on the Street, published on August 23, 2016 by Routledge!  Use promo code FLR40 for a 20% discount and free shipping.  

Based on interviews … Read More

Prof Kristal Zook on HBO’s Confirmation

April 25, 2016 |

In her latest piece, Kristal Zook, a journalist and professor in the Lawrence Herbert School of Communication, writes about HBO’s premiere of Confirmation, which tells the story of law professor Anita Hill’s claims of sexual harassment against Supreme Court nominee … Read More

Film Screening: Bessie

April 15, 2016 |

Wednesday, May 4

6:30 PM

Breslin 211

Presented by Lawrence Herbert School of Communication film professor and screenwriter Bettina Gilois

Sponsored by the Documentary Filmmakers Club

Lawrence Herbert School of Communication professor of film, screenwriter Bettina Gilois, was nominated for … Read More

Mentor of the Year Nominations

April 8, 2016 |

Students and Faculty are invited to nominate a full-time faculty member who has supervised advanced Undergraduate Research (in 2015-16) and guided students, in both professional and intellectual ways, toward developing their own ideas in their field and pursuing their … Read More

Theories of Global PR and the International Media

March 24, 2016 |

PR 112: Theories of Global PR and the International Media is a new course being offered this summer. It is a distance learning section that is open to all students who will have completed PR 100 by the end of the current … Read More