Pop, Rock & Public Relations
Students will develop a deeper understanding of public relations strategy as it applies to American popular culture, specifically within the popular music industry. The class will study how the tools and techniques of public relations have been used to enhance an artist’s public image and heighten awareness of specific causes, and also how a public image can be damaged through misdeeds and poor communication.
Graduate Course / Summer Session I
Monday and Wednesdays — May 18-June 22