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ScoScoop | April 25, 2018

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Prof Victoria Semple: Brand Responsibility Perspectives

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Brand Responsibility Perspectives: When Athletes Protest, Endorsers Should Listen
On Deadline September 29, 2016
Originally Published: Bulldog Reporter

When Colin Kaepernick, quarterback of the San Francisco 49ers decided to kneel down during the national anthem, in protest of policing practices affecting minority communities, he was aware that his silent protest may result in loss of corporate endorsements. Yet, companies continue to endorse and support Kaepernick’s silent protest and voice in this racial-equality movement. Kaepernick has become a sports-leader and face of a silent-protest movement across America, with fellow athletes using their stature and fame to bring attention to this civil rights movement by kneeling during the national anthem. [continue]

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