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ScoScoop | February 21, 2017

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public relations

New MA PR Saturday Program

February 10, 2017 |

NEW SATURDAY PROGRAM COMING IN FALL 2017 Beginning fall 2017, MA in Public Relations students will have the option to earn their degree as weeknight students OR Saturday-only students.

Weeknight students Each course will meet once a week for 15 … Read More

Prof Kara Alaimo – PRSA Southeast Conference Keynote

February 9, 2017 |

PRSA Southeast District Conference Kara Alaimo, Ph.D., author, “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication”

Friday Keynote: “How Businesses Should Prepare for the Post 2016 Election Era” Kara Alaimo, Assistant Professor … Read More

Promotion and Communication, Italian Style

February 9, 2017 |

The Public Relations and Marketing students in Professor Ellen Frisina’s class, Promotion and Communication, Italian Style, documented their experiences during the Hofstra in Venice program over the January 2017 session. https://hofstrainvenice2017.tumblr.com/

 

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Public Relations Nation

October 28, 2016 |

Professor Jeffrey Morosoff’s blog has been redesigned!

Visit www.publicrelationsnation.com for all things PR, including Professor Morosoff’s weekly “350 words or less” posts, as well as career and internship resources.

To subscribe to Professor Morosoff’s blog, enter your email address … Read More

Professor Morosoff: PR’s place in the world of communication

October 17, 2016 |

Real PRogress

Originally Published: Public Relations Nation

Public relations has always played its part in the marketing mix, even if it was added to plans late and rarely recognized like other disciplines. But the emergence of skippable, blockable, opt-out-able advertising, … Read More

Professor Alaimo: PR and the gender gap

October 17, 2016 |

Holding women back in PR limits agencies’ effectiveness, creativity By Kara Alaimo | Posted: October 17, 2016 This article first appeared on PR Daily in October, 2015.

The gender gap is affecting the public relations industry.

On Wednesday, the MSLGGroup—the world’s … Read More

Prof Victoria Semple: Brand Responsibility Perspectives

October 5, 2016 |

Brand Responsibility Perspectives: When Athletes Protest, Endorsers Should Listen On Deadline September 29, 2016 Originally Published: Bulldog Reporter

When Colin Kaepernick, quarterback of the San Francisco 49ers decided to kneel down during the national anthem, in protest of policing … Read More

Pitch, Tweet, or Engage on the Street

August 23, 2016 |

Special offer for alumni and students on Professor Kara Alaimo’s book, Pitch, Tweet, or Engage on the Street, published on August 23, 2016 by Routledge!  Use promo code FLR40 for a 20% discount and free shipping.  

Based on interviews … Read More

Long Island Pulse Magazine Internship

July 26, 2016 |

Long Island Pulse Magazine is looking for experienced and motivated fall semester interns for lipulse.com.

Responsibilities • Pitching and writing 3-4 articles per month

Required Qualifications and Skills • Must be a junior, senior or master’s student enrolled in … Read More

Herbert School Senior Awards and Presentations

May 17, 2016 |

Herbert School Names Communication Seniors of the Year

Six students at the Lawrence Herbert School of Communication were recognized for their outstanding work and named as seniors of the year in their respective disciplines.

Students were chosen on the basis … Read More